As we conclude 2025 and approach 2026, we reflect on a year of meaningful transformation for SALAMA. From solidifying our leadership and financials to enhancing our customer experience, this year has set the stage for an even stronger year ahead.
Financial Strength and Reinforcing Solvency
In the first nine months of 2025, SALAMA achieved a net profit of AED 11.1M, with other comprehensive income rising to AED 16M. Commenting on the results, Chairman Mr. Essa Ali Alzaabi reaffirmed SALAMA’s resilience, and Group CEO Mohamed Ali Bouabane highlighted profitability supported by disciplined underwriting, expense control and portfolio rebalancing. Read more from our latest financial results here.
As part of reinforcing our solvency, SALAMA has embarked on a shareholder-approved capital restructuring, paving the way for a planned Mandatory Convertible Sukuk (MCS) of up to AED 175M (subject to regulatory approval). Read more here.
Leadership and Strategic Appointments
2025 marked a defining moment for SALAMA’s leadership, as it strengthened its vision and journey towards achieving operational excellence. Mohamed Ali Bouabane was appointed as our Group Chief Executive Officer, and Essa Ali Alzaabi, became the Chairman of the Board. These appointments and other key hires within the Executive Leadership team are already improving efficiency, decision making, and the services offered.
Service Enhancements and Strategic Partnerships
SALAMA continues to see advancements in product innovation, digitalisation, and strategic partnerships as we approach 2026. From a product standpoint, multiple enhancements were brought in 2025. Life Takaful expanded through Policybazaar.ae and a new Home Finance Takaful solution was launched with ADIB. In health, SALAMA retained its DHA Participating Insurer status for the fourth consecutive year, offering EBP, Flexi and the new MediShield plan with global coverage and telehealth. In motor, plans were enhanced with added natural calamity cover and emergency medical benefits.
Strategic partnerships with leading banks, brokers and aggregators backed by global reinsurance partners, continue to strengthen SALAMA’s reach across digital, retail, SME and corporate segments, while reinforcing service quality, resilience and long-term financial strength.
Community awareness and recognition
Through our human-centric campaigns – such as Shaping Brighter Tomorrows (launched during Ramadan with a spirit of optimism), Summer with Salama, Breast Cancer Awareness Month, Childhood Cancer Awareness Month, Financial Literacy, PetSet, and Shaping Safer Tomorrows – SALAMA has not only raised awareness around protection and financial empowerment but also strengthened customer trust. This growing trust is reflected in our digital performance, with Instagram followers increasing by 75% and LinkedIn by 15%. Google My Business ratings also improved, recording a 9.7% increase for the Dubai branch and an 8.5% increase for Abu Dhabi, further underscoring confidence in the SALAMA brand.
SALAMA also won multiple awards, including Best Takaful Provider,Leading Takaful Solution Provider UAE, Most Trusted Islamic Insurance Brand, and multiple accolades for Life & Health Takaful and Best Insurance Website, reaffirming our excellence and commitment to Shariah principles.
A forward-looking mindset
As we look ahead to 2026, SALAMA remains committed to enhancing its customer experience with digitalisation, underwriting discipline and operational excellence. This forward-looking outlook ensures that we remain agile, resilient and well-positioned to meet the evolving expectations of our shareholders, customers, partners and the wider market.
As we celebrate these milestones, we recognise our people at the heart of every achievement. Read their reflections, where they share stories of growth, teamwork, and transformation here.
