Breast Cancer Awareness Month is more than just a symbol – it’s a powerful call to action. It’s a time to reflect, make informed choices, and strengthen our support systems. While the Pink Ribbon unites us in solidarity, it also reminds us to go beyond gestures by seeking trusted information, building sustainable habits, and embracing a holistic approach to wellbeing – supported by the right level of care.
This Pinktober, let’s stand together.
Join us in raising awareness, breaking stigmas, and contributing to a movement that transforms lives. Together, we can make real, informed changes with compassion and care.
Nurturing Sustainable and Healthy Habits
Small daily habits can make a big impact – from maintaining regular health check-ups to staying physically active and emotionally connected. One of the most effective habits is regular cancer screening, which plays a critical role in early detection.
Globally, early detection through mammography has contributed to a 40% drop in breast cancer deaths since 1990. Yet in the UAE, 68% of women and men rarely or never undergo mammography, highlighting the urgent need to turn awareness into action.
(Yes, men can be affected too.)
Emotional wellbeing matters just as much. Mental health check-ins, open conversations, and access to psychological support are essential – especially for those navigating a diagnosis or recovery. Emotional resilience plays a vital role in both healing and long-term wellbeing.
From Myths to Meaningful Awareness
In today’s digital world, misinformation can be as harmful as the disease itself. A recent study shows that 93% of cancer patients are exposed to misinformation, often without realising it – leading to delays in treatment and, in some cases, worsening outcomes. Delays of over three months can lead to a 2.3x increase in complications.
With AI-generated content and unverified sources on the rise, it’s more important than ever to rely on trusted information, from authorities like the WHO, DHA, DOH, and certified medical professionals.
To help separate facts from fiction, read these tips to empower yourself with accurate and meaningful awareness about breast cancer.
Salama’s Holistic Approach: Prevention, Protection, and Compassion
At Salama, prevention, protection, and compassion are central to our mission. Our health insurance packages support preventive healthcare, including early detection through DHA’s Basmah Patient Support Programme, offered to Dubai residents under the Essential Benefits Health Plan.
We go beyond policies by engaging with our communities through live awareness sessions, educational content, and frontline support. Our claims team who work closely with the DHA and promote evidence-based care, are at the heart of this effort.
Plans like MediShield are designed to champion preventive care while ensuring accessible coverage for all.
Explore our health insurance plans from Salama.
Breast Cancer Awareness Is a Movement, Not a Moment
Breast Cancer Awareness Month is more than an annual observance, it’s a movement. One that encourages us to turn:
- Awareness into action
- Myths into facts
- Care into lifelong commitment
At Salama, togetherness is at the heart of who we are. Across the UAE, Egypt, and our subsidiaries, we stand united in our mission to protect, inform, and care.
See how our teams wore pink in solidarity — turning awareness into action here.
